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Make Ugly. Get recognition.
What's the ugliest truth about Big Tobacco? truth® wants to find out and you can help. DeviantART is calling for submissions of your ugliest monster, giant, mutant or undead art. Download the facts for inspiration and get in on the ugly action. Winners get cash prizes and will be included as a part of the truth® Artist Collective.
The Facts
Monster
To draw public attention from the dangers of secondhand smoke in 1987, Big Tobacco thought they might try to "create a bigger monster (AIDs)."
Undead
1 in 3 teens who begin smoking eventually die from tobacco-related disease. Not undead. Dead dead.
Giant
A Big Tobacco document shows they worried that publishing that radioactive Polonium-210 is in cigarette smoke would be like "waking a sleeping giant."
Mutant
One tobacco company biologically engineered tobacco plants to have twice the normal level of nicotine. Talk about a mutation.
Step 2
Create your darkest, weirdest, ugliest monster, giant, mutant or undead. No need to include the actual fact, just let it inspire your art.
Be sure to read the Official Rules.
1st Place
- $4,000 USD
- Apple iPad Mini (16GB WiFi)
- 8,000 deviantART Points
- 1-Year Premium Membership
2nd Place
- $2,000 USD
- Apple iPad Mini (16GB WiFi)
- 4,000 deviantART Points
- 6-Month Premium Membership
3rd Place
- $2,000 USD
- Apple iPad Mini (16GB WiFi)
- 3,000 deviantART Points
- 6-Month Premium Membership
4th Place
- $2,000 USD
- Apple iPad Mini (16GB WiFi)
- 1,000 deviantART Points
- 6-Month Premium Membership
36 Semi-Finalists
3-Month Premium Membership & 1,000 deviantART Points
Rules
Entry must be received by 11:59:59 PM (PT - Los Angeles CA, USA) on June 23, 2013 and must be submitted to the Contest gallery.
The completed entry ("Work") may originate in any visual medium but must be submitted at the Contest Site as a single JPG or PNG file, at least 2,000 pixels in the shortest length.
The Work must be completely original, but may be based on any of the entrant's prior work. No stock.
Entries may be used by truth® in connection with anti-tobacco education.
Membership to www.deviantart.com (the "Contest Site") is required to enter the contest. Membership to www.deviantart.com is free.
Entrant must be at least 13 years old as of May 13, 2013 to be eligible to enter the Contest and must be a resident of the United States.
Additional terms and conditions apply. Read the official rules.
Read Official Rules carefully.Judging
40 Semi-Finalists will be selected by full-time deviantART Staff. From the Semi-Finalists, the final four Winners will be selected by Vitaly Alexius.
All entries will be judged on the following criteria:
- the fearsome ugliness of the monster, giant, mutant, or undead depicted in the Work
- overall impact of the Work in communicating an aspect of the Fact Pack
- technical and artistic skill
Limited Edition truth® Artist Collective Deviant Badge
Join the truth® Artist Collective, a group of artists bringing the ugly truth about the tobacco industry to life. Click below and your avatar will appear to show everyone you’re part of the truth® Artist Collective. As a thank you, a limited edition badge will appear on your profile.
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