At the beginning of May, I applied for a job. Ive applied for a lot of jobs in the last two years, but something was distinctly different about this job application: the physical application was only half of it. I was asked specifically to use Social Networking to apply for the job. I was, honestly, surprised by how poor my online presence actually looked and it took quite a while to get it up to par where I wanted to actually apply for the job using it. Okay, granted, this position was for an Online Marketer position (which I got, by the way), but the concept goes for all jobs. If youre reading this, you must have an account somewhere, even if you dont, chances are, someone else has mentioned you. Everything online that mentions you, your entire online presence is your Social Resume. You just have to know how to use it properly.
Before I go any further I want you to do something. Open a new tab and go to Google, or Bing if you prefer, and
Search for your name, not just your first name, but your full name (I would search Nathan Veenhof). Scroll through the first six pages and take note of how many times the page talks about you, what it's talking about, and what site it is. Go! Search! When you've done that, come back here and keep reading.
What you just saw was how strong your online presence is. Why is this important?
You either have a job or want one, or both. Your employer or prospective employer will, without a doubt, search for you online. It is the way of the world these days and it doesn't make sense not to search for your future employee online and see what they really are about, find out who's behind those pretty words that you gave them in your print resume. This online presence is key in getting your job. Your online presence IS your Social Resume.
I'll start with myself, so you get some idea where I'm coming from. I have two names that I promote myself as. Most of you on dA know me as Nathan Veenhof. That's because for artistic purposes, I AM Nathan Veenhof. To my instructors at college, my bosses and co-workers, and my family, I'm Natasha Veenhof. (I would prefer if you guys kept calling me Nate, by the way.) I have good reasons for using the two names and they rarely interact with each other. But I also have another name. Usernames count, did you know that? On my business card I have my Twitter account listed as @anglelost. "If she's 'anglelost' on Twitter," the prospective employer will ask, "where else is she using the name 'anglelost'?" Those three names are all a part of my Social Resume. When I search for myself, which I do every week, this is what I find:
Natasha Veenhof: 44 correct hits
Nathan Veenhof: 36 correct hits
anglelost: 14 correct hits
Only about two thirds of all those hits were content that I created. The rest was content that other people created about me.
Okay, so why am I creating this news article-come-blog post? I'm sure you've all heard at some point or another that your potential employers will Google you. You also have likely brushed it away and continued as you have online. So, I'll give you a tip, if you target your Social Resume, you might just get that dream job that you want, I know I did. How do you target your Social Resume? Very easily you can make yourself look like quite the professional.
Step 1: Create a portfolio, if you haven't already.Everyone should have some sort of portfolio. This is a nice landing page for your prospective employer to show them a bit about who you are and what you do. Use this page to highlight some of your better work. It's not an art gallery, it's just some of your best. A taste, so the employer will ask to see more. Have a page that highlights who you are and talks about you, your education and a bit about where you've worked. On that page, link to some of your other social networking pages and list your email address. By giving this portfolio to your prospective employer with your paper resume, you're giving them a starting point. You're saying "I'm professional and I know what I'm doing. Look, check out where else I am online" instead of leaving it open for the employer to find everything that you might not want them to see. Not sure where to get started with this? Take a
look at mine. DeviantART also offers a free portfolio to all members. Go to the drop down beside 'deviantART" in the header, under the account section, click on "Portfolio."
Step 2: deviantARTWe'll start here since we are here. If you use your real name anywhere on your deviantART profile, it will be found in that Google search. You have two options. 1: Remove your name from your profile. This may confuse people who have watched you for a while, but it may make sense given your situation. Sometimes just removing your last name is enough. 2: Update your profile. If you decide to keep your name on your profile, then you want to make sure that if an employer finds your dA page, they wont run away screaming from it. Look for any content that will make you look childish or unprofessional. Maybe move that speed-draw sketch from the chatroom contest into your scraps and maybe take down the journal that talks about how drunk you got at the high school party. Once the content thats on your page is cleaned up, you just have to make sure that you keep it clean. I will add, if you have decided to use a pseudonym on deviantART, think long and hard about it. My name Nathan started out as just a way to keep deviantART from being found when people searched for me, but things change and now it has become just a second name that people know me as, even in my professional life because what is on deviantART has become relevant to my working life.
Step 3: FacebookIm assuming you have a Facebook page. Chances are, youve used your real name to create your Facebook page. Again, you have two options when dealing with Facebook. Your first option is to simply tighten your security. If you set your privacy settings so that people who arent your friends can only see your profile picture and a few other pieces of information, then you dont have to worry about people stumbling across your page and finding something unsavoury. Of course, you still have to pay attention to when someone tags you in a picture or status; these may be visible on searches. Your second option is to clean up your Facebook page like you cleaned up your dA profile page. You go through and delete old status updates and posts that you wouldnt tell your boss. You have to also go through your pictures, take down anything that puts you in any sort of compromising position or breaking the law (like drinking at that high school party), also remove the tags of yourself on any images that you dont want your potential future boss to see. After that, just keep any new things you put up on Facebook nice and clean.
Step 3: TwitterDo you have a twitter account? If you do, keep in mind that the world doesnt need to know that right now you are going to the bathroom or right now youve sat down to watch TV, those dont really matter and will likely detract from someone wanting to hire you. When youre tweeting, try to keep your tweets clean. Swearing is so passé. Twitter is a great place to add something to the online conversation, it can also generate a lot of interest in you if you use those 140 characters right. If you do accidentally post something that you later regret, you can delete the post.
Step 4: Everywhere elseIll admit, Im not actually on that many social networking sites, just Twitter, Facebook, LinkedIn, deviantART, and YouTube. But the same concepts that I outlined for dA, Fb, and Twitter can be applied to just about every social networking site to keep your Social Resume looking awesome for any future employer.
Step 5: LinkedInIts the forgotten site. If you havent been there,
take a look around. If you dont have a LinkedIn account, get one, like, NOW. Its very easy to set up your profile and get started. If you know anyone who is already on LinkedIn, then you should connect with them. Make sure that your employment history is complete and accurate and all your other information is up to date. Once your profile is complete, now heres the awesome part, you can leave it alone! You dont have to though, there are groups that are just asking for participation, awesome opportunities for you to connect with people in your industry who might want to offer you a job in the future. You can also browse job opportunities and post updates. You have the option of linking your Twitter feed or Facebook status updates to your LinkedIn page.
Step 6: MaintainThats right, once youve got those parts down, basically all you have to do is maintain your Social Resume. Keep your portfolio up to date, keep your posts clean, and keep your LinkedIn page up to date. If you do this, you certainly wont be passed over because your Social Resume was inappropriate. You may even get job offers from it.
Of course, this is just the tip of the iceberg. There is certainly a LOT more that could be talked about for each of these pages, perhaps for another post later on. Ill leave you with a last few tips. If you know who you want to work for, target your Social Resume. Post things that would directly interest the employer, you dont necessarily have to mention their names. Like their page on Facebook, follow them on Twitter, see if you can Connect with them on LinkedIn. Above all else, read their Social Resume, particularly their website.
What have you noticed about your Social Resume? What would you like to know more about using a Social Resume?Did you like this? Love it! Share it!
Follow me on Twitter for more on Social Networking and using your Social Resume.
Add Media
Style