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Introduction Buttons. You all know buttons, because buttons are everywhere. We mostly take them for granted. They are there to direct us to somewhere else and God protect a button that doesn't do exactly that. We rarely give them a second thought, despite the fact that the appearance of a button is as much a design choice as any other element; a button can make or break a design. Small advice: Simple (or rather: easy to navigate) is the new black. We established that buttons are part of that equation. It is my experience that buttons in journal designs aren't that highly sought after. People want them for their function, and even then rarel